I snapped this today...
In many ways this sums up ideology within religion. People become a commodity that is used to further a myth system that in turn continues to raise the powerful and destroy the oppressed.
In order to do this the ideology has to marketed and promoted to draw people in to its system. In our culture and climate the market is fierce and extremely volatile, so your ideology has to be attractive and competitive.
So you hang it there, dress it up and lure people in with false promises of success, happiness and fulfillment; buy into this ideology and all will be well.